turn more calls into booked, kept, paid jobs.
The Home Service Revenue System fixes what happens after the phone rings in your HVAC, plumbing, electrical, roofing, or other local trade business – so you stop leaking money from missed calls, weak follow‑up, and dead customer lists.
If you're a home‑service business doing $30k+/mo and already get leads but still have empty slots and no‑shows. I made this for you.
what's really costing you?
YOU DONT JUST NEED MORE LEADS, YOU NEED FEWER LEAKS.
Most shops we talk to aren’t starving for leads. They’re bleeding after the phone rings:
Calls roll to voicemail and never get called back in time
New leads get one call and vanish
Jobs get set, but no‑shows and cancels aren’t chased
Past customers and old leads sit in your database for years
Reviews and referrals are random, not part of a system
Between:
Lead → Booked → Kept → Paid
you’re losing money you’ve already paid to generate.
The Home Service Revenue System stops those leaks and gives your office and techs a clear, simple way to handle every call, lead, and past customer.
who this is for
BUILT FOR SERIOUS LOCAL HOME-SERVICE SHOPS
This is for you if:
You run a real home‑service company (HVAC, plumbing, electrical, roofing, lawn/landscape, painting, remodeling, etc.)
You’re doing at least $20–30k/month and already getting leads from LSA, Google, SEO, or referrals
You have at least one office person or dispatcher helping with calls and scheduling
You’re tired of working hard while jobs slip through the cracks between the phone and the board
It’s not for:
Brand‑new startups with almost no calls
Owners looking for “magic ads” but unwilling to look at their numbers or change ops
People who want to hand everything to a vendor and never involve their team
If you’ve already got calls and techs in trucks, this is about tightening the front end so more of that work turns into cash.
How It All Works.
1. leak finder call
2. install home service revenue system
3. 60 day tech warranty
1. leak finder call
SEE WHERE YOUR SHOP IS LEAKING MONEY IN BLACK AND WHITE
On a 30–45 minute Zoom call, we:
Pull your last 30–90 days of calls and jobs
Build a simple scoreboard: Leads - Booked - Showed - Invoiced
Average job value
Calculate: Schedule rate (Booked ÷ Leads) - Show rate (Showed ÷ Booked) - Close rate (Invoiced ÷ Showed) - Revenue per lead
Then we run the “what ifs”:
“What if your show rate went from 60% to 75%?”
“What if you reactivated just 5–10% of your past customers this quarter?”
You walk away knowing:
Where you’re leaking (missed calls, follow‑up, reactivation, show rate, etc.)
How big the leak is in dollars per month/year
Whether it makes sense to install a permanent system to fix it
If the math doesn’t make sense, we shake hands and you keep the clarity.
If it does, we move to Step 2.
2. home service revenue system
we build the demand‑control system inside your crm and give your team the manual.
Once we’ve run your numbers and agreed there’s upside, we:
A. Set up your “shop floor” (GHL account)
We Help you set up your GoHighLevel (or similar) account (about $997/yr, billed to you)
Configure: Tracking numbers for LSA, web, and reactivation
Call forwarding & recording
Basic email DNS so your emails send/receive properly
A2P 10DLC registration using your legal info
Core system settings (time zone, business hours, users)
This is the infrastructure your Home Service Revenue System runs on.
B. Install the system (inside your account)
We build:
Pipeline & Fast Lane calendar
HSRS pipeline: New → Contacted → Set → Kept → Invoiced → Lost
A “Fast Lane” calendar (0–3 day window) to prioritize near‑term bookings before filling the rest of the schedule
7‑Day new‑lead follow‑up
Immediate text when a new lead comes in
Call tasks for your office
Follow‑up SMS/emails over 7 days until they book or you park them for later
Missed‑call capture
Instant textback for missed/busy calls
Callback tasks for the dispatcher with clear rules (double‑dial, leave VM on 2nd attempt)
Reminder stack for set jobs
24h, 4h, 2h, and 30m reminders tuned to your hours and tone
Designed to lift show rate and reduce wasted drives
Quarterly reactivation engine (first one live)
We help pick the right segment (past customers or old leads)
Write and launch one full reactivation campaign (7–10 days)
Build the framework so you or your team can re‑use it seasonally with updated language
Review & referral dragnet
After completed jobs: Thank‑you Google review ask (if tech didn’t already get it)
Referral ask (“If you know anyone in [area] who needs help, reply with their name/number”)
Proof vault & LSA playbook
Folder structure and workflows to collect: Photos/Videos/Review screenshots
LSA playbook with:
How to use that UGC in your profile and ads
How to rate leads and dispute junk
A simple weekly routine so your ads get better over time
Dashboards
Owner view: Leads → Set → Kept → InvoicedBy source (LSA/Web/Reactivation/Referral)
Missed vs answered calls%
jobs booked inside 72 hours
Dispatcher view: Pipeline + Fast Lane calendar as their daily cockpit
C. Blueprint, Playbooks & How‑To Library
You don’t just get a “mystery box” of automations.
You also get:
The HSRS Blueprint
A map of how leads flow, where rules and automations kick in, and where to look if something breaks
Playbooks
Owner playbook: What scoreboard to look at weekly
What “good” looks like for set, show, and kept rates
Dispatcher playbook: Daily checklist for leads, missed calls, tasks, pipeline, calendar
Tech playbook: Simple, tested scripts for reviews, referrals, and “job story” videos
How‑To videos
Short screen‑shares on: Using the pipeline & calendar
Checking that follow‑up and missed‑call systems are working
Launching the reactivation campaign
Reading dashboards
Basic troubleshooting
No gatekeeping. You see how it’s built and how to use it, so you’re not dependent on me forever.
We also run your first reactivation campaign with you, so you see real results from your old list at least once before we hand it over.
3. 60 day tech warranty
IF THE PLUMBING BREAKS I FIX IT. IF YOUR TEAM IGNORES IT, THAT'S ON YOU
For 60 days after we go live:
If a workflow, pipeline, calendar, or message we built breaks because of tech (our mis‑config or platform change), we fix it at no extra charge.
If carriers or the CRM update something that disrupts the HSRS we installed, we adjust as needed.
We do not:
Fix issues caused by staff turning things off, editing flows randomly, or ignoring tasks
Manage your ads or your people – we give you the manuals and scripts; you run the plays
By the end of the 60 days, you have:
- A working Home Service Revenue System
- A team that knows what to do with it
- A blueprint and How‑To library so you can maintain and improve it over time
what you invest
I wanted to add this section because I always hate dealing with companies or salesman that try to be sneaky with the costs. NO ONE likes a surprise bill, especially from something someone sold you on.
What it costs : (All-In Reality)
- $3,000 one time to design, build, document, and hand over the Home Service Revenue System in your CRM account. (This is our fee.)
About $997/year for the platform itself (paid to the CRM provider, not us).
(Their annual fee is cheaper than the monthly fee.)
Typically $20–80/month in phone/SMS usage and compliance fees (numbers, minutes, text segments, A2P).
(These are also paid to the CRM provider, not us).
If this system can’t reliably produce more than a couple extra jobs a month, you shouldn’t keep it.
If it can – and your average job is worth $800, $1,500, or more – the infra cost is basically a rounding error.
For context : Typical shops lose 2-3+ calls per week due to problems this system fixes
Any shop that scales eventually implements these systems, they are not random, they work if you and your team use them.
start with your revenue leak finder call.
You don’t have to guess if this makes sense.
We’ll start by running your numbers and seeing where you’re leaking and what fixing it is worth.
If the math checks out and you want a built‑for‑you system to plug the leaks, we’ll talk about install and timing.
If not, you still walk away with a clearer picture of your business than most owners ever get.
Results not typical; no guarantees. Full Disclaimer in Policies.