MEET THE FOUNDER & CEO
Hello there, I'm Lucas!
Here you can see my entire arsenal of facial expressions.
I design and install business systems for LHS Trade owners. Then I teach their teams how to operate those systems. That's what a systems architect does. Design, Install, Demonstrate, Replicate.
Self-taught - For over a decade.
Straight-shooter - Here to help, not BS.
Obsessed with business - Even the boring parts.
So down below, I define a few terms I use when I describe Lucian Creative and what I do. I also cover what I'm working on, where I want to take this, and my current offer. (P.S. If you're looking Free Resources like social media tips check out the link in the footer.)
Systems Architecture
WHAT IS SYSTEMS ARCHITECTURE?
Choosing which problems are worth solving
Designing the minimum set of rules, steps, scripts, and automations that solve them
Wiring that into your people and tools
Watching the numbers and
adjusting as reality changes
It’s not “we should use a CRM.”
It’s: “When a lead appears, here is exactly what happens in the first 5 minutes, first 7
days, and what we track so we know if it’s working.”
IS THIS RELEVANT TO LOCAL HOME SERVICE TRADES?
Systems = More good jobs
Better margins per job
Less chaos trying to run both
In LHS, systems are the difference between a go-getter working their own business and running their own business.
When demand is spiky, jobs are high-stakes, and you've been growing from the tools and sweat equity I'm trying to be the person you trust to design and install the few systems that actually move your P&L.
YOU PROBABLY NEED A FEW SYSTEMS
A couple of whiteboards
Instincts and gut
Incomplete CRM records and complicated tech
Phones ringing off the hook - sometimes
It’s not “we should use a CRM.”
It’s: if the system is broken, the phone is chaos and the board is empty.
And over time, Lucian Creative will build a library of GSOs (Grand Slam Offers / Growth Systems) for LHS, each focused on a high‑leverage problem in a specific department.
HVAC - Roof & Gutter - Landscape & Lawncare - Flooring - Paint & Drywall - Electrical - Plumbing - Mixed Services.
Any of these trades can benefit massively from a few good systems.
SOME HARD TRUTHS?
Most shops miss 20-40% of inbound calls during busy times.
Very few can tell you how many leads they got last week. How many were answered VS missed, booked within 72 hours, or actually happened. Not to mention what they spent to get the lead in the first place.
Huge money gets left on the table when old customers never hear from you again, estimates are never followed-up, we don't ask for reviews, and techs just get the job done without capturing the proof. We live in times where a consumer will find out everything about your company and competition in 60 seconds, or pick someone else if they can't.
If you take nothing else from this. Talk to your leads within 5 minutes instead of "when you can.", book within 72 hours, follow-up with prospects and past customers.
Because each job is worth hundreds or even thousands of dollars. Even small system changes can unlock big wins.
Product: How you package and price your services (menus, memberships, good/better/best, financing)
Marketing: How you generate and capture demand (not just “leads,” but calls and forms that actually become jobs)
Sales: How CSRs and techs convert calls and visits into profitable work without resorting to pressure tactics
Customer Success: How you keep customers, drive referrals, and use proof to close the next one
HR & Recruiting: How you consistently bring in and ramp up good techs and CSRs
Legal & Risk: How you avoid obvious, expensive mistakes in paperwork, claims, and communications
Finance: How you avoid being “busy and broke” with no cash at tax time + pay less in taxes
My core promise : I will make sure that any offer I put into the marketplace gives my clients or partners more than I take.
That's how we build relationships worth keeping, and that's the only type of relationships I have time for.
What Am I Doing Now?
The RCL HVAC Sprint
If you're an HVAC owner with 2+ techs and room for 15+ kept service calls in the next 30 days, this is for you!
Reactivation
We activate the past 24 months of customers and open estimates - then install a system that keeps doing it on a cadence.
Conversion
Next we dial in a system that keeps your speed to lead in under 5 minutes, fixes your follow-up gaps, installs a 72 Hour booking calendar, and addresses the missed-calls + installs a proof capture/referral system.
Lead Generation
After these two steps, we have patched the leaks in your lead bucket. Now we can turn on the faucet. We now turn on Local Service Ads in your Google Business Profile with a modest weekly budget. I cover the bases, track the leads, dispute the junk, and make sure nothing breaks.
Want to run the numbers? Find out more?
The first part of this video tells you a bit about me and covers the TOP 6 constraints Lhs Trades face during growth.
More about me?
I'll give you a baseline here, then a list of stuff I've done.
I had some bumps in the road just like anyone else. Worked in many different industries and roles. Made my way to a 6 figure job with the pension lined up and the health benefits and all that great stuff.
I decided I had to get after it because I was tired of being on the sidelines developing skills I wasn't using. Now I'm launching this company and documenting as I go. I started this company to help businesses grow. Lucian Creative is the flag under which I sail. It is both my personal brand and a professional entity. I share my philosophies and opinions occasionally. I commit to providing superior service, always. I have spent over a decade studying marketing and business development because I wanted to be an entrepreneur.
I genuinely believe that anyone can win if they are willing to pay the price required to do so. I am here to help, and I am here to win.
- Lucas
RELENTLESS GROWTH. SUPERIOR SERVICE
SALES
CUSTOMER SERVICE
TEAM LEAD
ACCOUNTING
RESEARCHING (MARKETS, PROBLEM SOLVING.)
BUSINESS DEVELOPMENT
MUSIC CREATION
NEGOTIATIONS
WORK REGULARLY WITH ARTIFICIAL INTELLIGENCE
VIDEO EDITING
SOUND ENGINEERING
GRAPHIC DESIGN
COPYWRITING
STORYBOARDING
WEBSITE DESIGN
ANIMATIONS
SEO
Results not typical; no guarantees. Full Disclaimer in Policies.